For me personally, field goal posts have several connotative meanings. Seeing field goal posts often gives me confidence in myself because in my past, I have made field goals to help my teams to victory. I see them and I remember the times when I was the only one out on the field working at my skill, trying to get better. I see them and there is a calm pressure that sets in and says to me, "If you don't make this, your team might lose, you cannot fail." I see them and I remember the times I have missed key kicks in big situations. I see them and think, it's 120 yards between the two posts I wonder if i could ever kick a ball from one end to the other. All of these meanings bring to focus two main feelings I have for the game of football, confidence and love. I feel confident when I see them because I know that through hard work I can progress and be a better athlete. I feel love for the game because kicking a football is what I love to do, plus I love to score points.
Across other semiotic domains, field goal posts have similar denotative meanings in the sport of Rugby. You score points when you kick the Rugby ball through tall posts, similarly placed on opposite ends of the field.

Interesting way to look at those meaning in football. I never would have thought to view a sport in that way. Nice observations.
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